Spam Complaints can severely effect your ability to get your emails to your intended recipients. After an email service receives a spam complaint, they immediately start to view emails from the same email address, mail server and with similar content much more suspiciously. This means more of your emails will go to user's junk folder or are not received at all. This can hurt your ability to invoice, confirm times for work and sell new work through proposals.
While not all spam reports are legitimate, customers can accidentally or purposely mark transactional emails as spam, there are several things you can do to try to prevent them:
- Don't use SingleOps for marketing: Marketing emails are emails not directly associated with work for the client. So, don't use SingleOps to solicit for new leads or ask for referrals. Instead, only email about work previously discussed with the client. Please use an email marketing tool like MailChimp or Constant Contact to send emails like these. You can export your customer and contact list from the clients page to get a list of emails for these services.
- Don't market too aggressively in transactional emails: Giving contact information and referral links are fine in an email, but customers generally react poorly to aggressive marketing in emails with other purposes. For example, trying to sell new services in an email reminding a customer of a past-due invoice might annoy a customer into submitting a spam report.
- Warn Clients you're going to email them: Telling a client to expect to receive an email proposal or an email confirming when their job is scheduled can help them remember they agreed to receive emails from you.
- Be careful when emailing clients you haven't emailed with in a long time: If you haven't heard from a client in a year or more, they may view a recurring proposal as spam. Please contact old leads by other methods before emailing them.