E-mail Status Definitions

The SingleOps Email report can be very useful if you know how to read the different statuses correctly.   

You will find the Email Report in the Report Catalog under Customer Communication.

  • Dropped - The email did not send to the email address.  In certain cases, an email will be dropped to a specific email address to protect your sender reputation. If a certain email address has bounced, marked previous emails from the user as SPAM, unsubscribed to the emails previously, or the email address did not exist at the time of the send, then the email will show as dropped. In some cases, we are able to assist in fixing the issue. 
  • Delivered - Email was successfully accepted by the receiving server. If a certain customer did not receive the email to their inbox, it could be filtered into their SPAM folder or other folder. 
  • Opened - When a client opens the email, it is tracked so that we see the email was opened. 
  • Bounced - The message was returned to our server. Too many bounced email attempts can result in the email being considered "dropped."
  • Clicked - When an email is opened and a provided link is clicked, the status will show as "clicked."  For example, if a proposal or invoice link is included in an email and clicked to view.
  • Deferral - The recipient's email server has temporarily refused delivery of the email. The most common reason for this is too many emails being sent to this type of email domain in a short period of time. 

Can I tell if my email was actually delivered? 

Yes, When SingleOps sends an email, the recipient's mail server provides a response when the message is accepted for delivery, when it bounces, or when it can't be delivered for any reason; however, some email servers will not allow SingleOps to see this information and you would receive a "blank" under status. 

Why are my emails going to the Recipient's SPAM folder?

Every recipient server is different and may apply different spam filtering criteria for the messages being received. In most cases, recipient servers do not provide any information about spam filtering to the sender of an email that was filtered. It would give too much information to spammers who would use that data to get around spam filters.

Spam filters are constantly changing to adapt to new techniques and types of spam messages, so what lands in the Inbox today could be spam filtered tomorrow. There are some things you can do to help ensure your emails are being delivered to the inbox.


Most of the major email providers, including Yahoo!, AOL, Hotmail, and Gmail, use engagement-based filtering to help detect spam. This means that the more your recipients interact with your emails by opening, clicking, and reading, the more highly engaged your audience is, and the more likely you'll end up in their inboxes. If a lot of users are marking a message as spam, it's more likely to end up in other people's spam folders. If you've moved emails out of the spam folder, that's a positive indicator and can help ensure future emails that are similar are delivered to the Inbox instead.

  • Ask users to mark your emails as "safe" and add the email send address to their contact list.
  • If onsite with a customer sending a proposal, it is best practice to collect signature (if able) and then email the proposal in addition. Ask the customer to check their email to ensure they've received your message. If not, go ahead and have them check their SPAM folder for it and mark it safe. This will ensure all future messages go to this client and help with engagement for customers with the same email provider.
  • Be sure employees are not marking any emails as SPAM.  It is very common that an employee will mark an email as SPAM if they do not want to receive that type of email any longer, without realizing the detriment to your email deliverability. Be sure if an employee does not want to receive a certain type of email message that you consult with Support about various account settings to be turned off for them. 

Why would a customer's email be blacklisted from receiving my emails? 

Recipient email addresses are added to the Rejection Blacklist when one of the following events occurs:

  1. The recipient address bounces,
  2. The recipient address registers a spam complaint for an email sent to that address 
  3. The recipient address registers an unsubscribe for an email sent to that address 
  4. The recipient address is manually added to the rejection blacklist.

Please contact support to remove an email address from the rejection blacklist. If the customer has approved the resending of the message, support can clear the address. If they mark SPAM for a second time, we are unable to remove them again without risking your deliverability to other addresses. 


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